- Car brand with no digital footprint and outdated tech.
- Digital team still not set.
Goals
- Rebuilding their website to a more innovative identity.
- Creating a more flexible platform that adapts to new arising needs.
- Adapting to new Internet devices.
- Becoming independent when managing relevant content.
Data
- www.ssangyong.es visits:
- In 2013: 42,623
- In 2016: 83,946
In 2013, SsangYong had an Adobe Flash based website that was not giving proper service to their users. In that time, SsangYong decided to increase their online presence and reestablish their brand identity with a new website that exploited HTML possibilities and fill the needs of every user in every device.
In just three months, UVE Agency developed a responsive design for the new website with UX improvements for a better user interaction and faster content results.
During the past 4 years, the revolution has completed. New and fresher brand image, better access to relevant content, possibility of creating new content in a flexible structure, development of a car configurator that allows infinite choices… We daily keep on improving and filling the brand needs.
The result could not be any better. More visitors, more user interaction, better clickthrough and rebound rate and more potential customers reached. With a fast -yet steady- increase, SsangYong enjoys a solid brand identity online and offline.
194
New users
196
Increase in visits
348
Pages seen
SsangYong Marketing Team was committed to the project and took every advice in the best way, working closely with our team in UVE Agency. This way, we built a solid basis for a brighter future of the company in a dark moment for economics in Spain. With courage, commitment and effort, whatever comes can only be better.
